Essays on hiring, pricing, and vetting AI consultants; productizing services; long-tail SEO after AI Overview; AI-personalized pages. By Michelange Chouinard.
You do not need to read code to hire well. Five non-technical checks that decide whether an AI consultant is worth the contract.
The market is crowded, most consultants can not explain their work plainly, and the tools change monthly. Here is a practical framework, plus the red flags.
Pricing information for AI consulting is scattered. Here is what small businesses are actually paying in North America in 2026.
Plenty of people can build an AI workflow. Far fewer can explain what it will do for your business in dollars.
Most AI consulting sales calls are a one-way pitch. Here are the questions that reveal whether a consultant is a real fit.
Most service businesses hit a ceiling when revenue tracks hours worked. AI now makes it cheap enough for small teams to escape that ceiling.
Google AI Overview eats informational queries. Commercial, local, and vertical-specific long-tail phrases still drive clicks.
Polished generic copy loses to less-polished segmented copy on almost every B2B landing page.